Market Share: Definition, Purpose, Formula, Variants, Factors, Limitations
Market share is a key metric that investors analyze to understand a company’s competitive positioning and growth potential. Market share provides valuable insights into how well a business is performing relative to its peers in the marketplace. Simply put, market share refers to the percentage of total industry sales or volume that a company comprises. It is calculated by taking the company’s sales over a period and dividing it by the total market size for that same timeframe.
Understanding a company’s market share within its defined industry is crucial for investors. It conveys how big or small the company’s portion of the pie truly is. Larger market shares indicate stronger brand power, distribution reach, and mindshare with customers. Market leaders with dominant shares enjoy important advantages like economies of scale, pricing power, and barriers to entry that bolster profits. Meanwhile, analyzing market share trends over time reveals whether a business is gaining or losing ground versus competition. This fundamental metric offers a lens into evaluating the competitive strength and future trajectory of companies.
Market share refers to the percentage of total sales in an industry that is captured by a particular company. Market share is calculated by taking a company’s sales over a period and dividing it by the total sales in the market over the same period. It is an important metric in evaluating a stock, as a company’s market share gives insight into its competitive position and growth potential. Investors look at market share to gauge how dominant a company is in its industry and to assess future profitability.
For instance, Company A has considerable size and has a substantial percentage of the overall smartphone sales if it holds a 25% market share in the smartphone business. The higher the market share, the more power and pricing advantage a company potentially has over competitors. Market share trends over time also show whether a company is gaining or losing ground against rivals. As such, increasing market share is usually a positive sign for future revenue and stock price growth. However, an extremely high market share also indicates a company is nearing a saturation point in its market. Market share provides a simple but important data point for investors evaluating a stock.
The purpose of using market share in the stock market is to evaluate a company’s competitive position, growth opportunities, risks, and valuation relative to industry peers. Companies with large and rising market share are often seen as competitively advantaged in their industry. High market share suggests the company offers products or services that are in high demand and take business from rivals. Investors view market share as a signal of dominance and favour companies gaining a share. Losing share over time indicates challenges for a business. Comparing market share between industry peers helps establish their relative competitive positions.
Market share data reveals growth trajectories and opportunities. Gaining share points to a company successfully expanding in its addressable market. This organic growth is attractive to investors. On the other hand, losing shares sometimes prompts concerns about missteps or increased competition. Comparing market share trends to revenue and earnings growth also indicates how effectively a company is capitalizing on opportunities. The total addressable market size contextualizes existing share and potential expansion possibilities. Declining market share is a potential warning sign of future struggles for a company. Eroding shares often leads to lower sales and earnings as rivals take away business. This risk is especially high in competitive or cyclical industries. Even large dominant players are at risk of disruption from new innovations or competitors. Investors analyze share shifts to identify companies losing ground and assess the potential impacts.
To calculate a company’s market share, take the company’s total sales over a specified time period and divide it by the total sales of the entire market over the same time period. The result is the company’s market share expressed as a percentage.
The basic formula for calculating market share is as stated below.
Company’s Sales / Total Market Sales = Company’s Market Share
For example, assuming a company has Rs. 10 million in sales and the total market sales are Rs. 100 million, then the company’s market share is 10%.
Rs. 10 million / Rs. 100 million = 10% market share
While this basic calculation is straightforward, there are five additional factors to keep in mind when determining market share. The market must be clearly defined. This might be an entire industry, a geographic region, a product category, etc. The more narrowly the market is defined, the easier it is to obtain meaningful market share figures. Private companies must be excluded from the total market sales figure, as their sales data is not publicly available. Market shares are only calculated for public companies. Sales revenues must be measured over the same time period for both the company and the total market, often annually. This provides an apples-to-apples comparison. A company’s market share is determined independently for each of its product lines or market groups. Units sold rather than sales revenue are also used in the formula, depending on the availability of data.
To determine market share, you first need the company’s revenue or sales figures for a given period of time. Then, you need the total sales revenue for the entire industry over the same time period. With those two figures, the calculation is as stated below.
Company’s market share = (Company revenue ÷ Total industry revenue) x 100
The company’s revenue is divided by the total revenue for all competitors in the industry. This gives the percentage of market share held by that company. The market share is typically displayed as a percentage or fraction of the total market. A higher market share signals that the company has a stronger position and level of control in its industry. Market share provides insight into how competitive a company is and its strategic positioning against peers.
For a sample year, let’s assume Tata Motors’ annual revenue was Rs 80,000 crores. The total annual revenue of the entire Indian automobile industry was Rs 4,00,000 crores. To calculate Tata Motors’ market share, we take its revenue and divide it by the total industry revenue.
So Tata Motors’ market share would be as follows.
(Tata Motors Revenue/Total Industry Revenue) x 100
(80,000/4,00,000) x 100 = 20%
Therefore, Tata Motors captured a 20% share of the total Indian automobile market in that example year. This market share indicates that Tata Motors holds a considerable presence and position in the Indian automobile industry. A 20% market share means 1 out of every 5 rupees spent on automobiles in India goes to Tata Motors.
The key variants of market share in equities are classic market share or overall exchange portion, unit market share among a sector, revenue market share in an industry, relative market share compared to competitors, customer market share by investor type, and market share growth over time.
Market share refers to the percentage of a market accounted for by a specific company or product. It is an important metric used by investors to evaluate the competitive position of a company’s stock relative to its peers in the industry.
To calculate market share, you would divide a stock’s total revenue or sales by the total revenue or sales of the entire market or industry. For instance, Tech Company A’s market share would be 5% (Rs. 5 billion / Rs. 100 billion) if it had reported Rs. 5 billion in total sales last year and the whole tech sector had reported Rs. 100 billion in total revenue. Investors compare Tech Company A’s 5% market share to that of its competitors to understand how much of the tech market each company captures. Market share gives a sense of the relative size and competitiveness of a stock within its market or sector.
Unit market share refers to the percentage of total unit sales or volume accounted for by a specific company or product. It provides a sense of the competitive position and sales volume of a stock relative to peers in its industry.
To calculate unit market share, you would divide the total unit sales or volume of a stock by the total unit sales or volume of its entire market or industry. In the event that Tech Company A sold two million smartphones last year and the smartphone industry as a whole sold one hundred million, its unit market share would be 2% (2 million/100 million). This indicates that Tech Company A accounted for 2% of total smartphone unit sales. Investors compare Tech Company A’s 2% unit market share to that of competitor stocks to evaluate which companies are selling more volume and capturing a larger share of units sold in the tech product market. Unit market share is an important complementary metric to revenue-based market share.
Revenue market share refers to the percentage of total market or industry revenue accounted for by a specific company or product. It provides a sense of the competitive position and sales performance of a stock compared to industry peers based on revenue generated.
To calculate revenue market share, you would divide a stock’s total revenue by the total revenue of its entire market or industry. For instance, Tech Company A’s revenue market share would be 5% (Rs. 5 billion/Rs. 100 billion) if it had reported Rs. 5 billion in total revenue last year, and the tech industry as a whole brought in Rs. 100 billion. This indicates that Tech Company A accounted for 5% of all revenue generated in the tech market. Investors use revenue market share to evaluate how effectively a stock is monetizing sales compared to competitors. A high revenue market share indicates strong sales execution and pricing power. Comparing revenue market share over time shows how a stock is gaining or losing market share and competitive standing within its industry.
Relative market share refers to a company’s market share compared to that of its leading competitor in the industry. It provides perspective on a stock’s market share relative to the top competitor in its market.
To calculate relative market share, you divide a stock’s market share by the market share of the leading competitor in that industry or market. For instance, Tech Company A’s relative market share is 40% (10%/25%) if it holds a 10% market share in the tech sector, while Tech Company B, the industry leader, holds a 25% market share. This indicates that Tech Company A’s market share is 40% of the leading competitor’s share. A relative market share of less than 1 or 100% indicates a competitive disadvantage versus the market leader. Investors use this metric to evaluate how competitive a stock’s market share is compared to the dominant player in the industry. Monitoring relative market share over time shows how a stock is gaining or losing ground on the leading competitor in its market.
Customer market share refers to the percentage of total customers or accounts in a market that is served by a specific company or product. It provides insight into how broadly a stock’s customer base penetrates its addressable market.
To calculate customer market share, you divide the number of customers that a company serves by the total number of customers in that industry or market. For instance, Tech Company A’s customer market share is 10% (50 million/500 million) if it has 50 million paying subscribers and the entire addressable market in the tech sector is 500 million prospective customers. This means Tech Company A has captured 10% of the total available customers in its market. Investors use customer market share to evaluate how effectively a stock is acquiring and retaining customers relative to the total customer opportunity in its market. Gaining more customer accounts improves a company’s competitive position and often leads to higher revenue and market share overall.
Market share growth refers to the increase in a company’s market share over a specified period of time. It demonstrates whether a stock is gaining or losing market share relative to competitors.
Market share growth is calculated by subtracting the previous year’s market share from the current year’s market share. For instance, Tech Company A’s market share growth would be 2 percentage points, or 20%, if it had a 10% market share in 2020 and a 12% market share in 2021 (12% – 10% = 2 percentage points increase; 2/10 = 20% growth). This positive market share growth indicates Tech Company A captured additional market share over the past year compared to its competitors. Investors monitor market share growth to evaluate whether a stock is becoming more competitive and gaining strength in its industry. Sustained market share growth typically signals a company’s products or services are in high demand. It often leads to higher revenue growth and reflects a company’s effective business strategy and execution.
Market share is a key metric for assessing a company’s competitive position and performance in its industry, with variants looking at overall share, unit share, revenue share, relative share versus competitors, customer share of a total market, and market share growth over time.
Companies gain greater market share in the stock market through competitive advantages, product uniqueness, reputation, sales execution, distribution reach, technological capabilities, operational efficiency, financial strength, economic conditions, industry growth rates, and favourable regulations. The competitive landscape significantly impacts market share. The number of competitors and their size affect how much market share a company is able to capture. In a highly fragmented market with small players, it is easier for a large company to gain significant market share. However, in a consolidated market dominated by a few large players, gaining market share requires aggressive strategies to lure customers away from entrenched incumbents.
The Indian stock market is quite fragmented, with over 4,000 listed companies. The top 200 companies account for over 75% of total market capitalization, indicating consolidation at the top. However, beyond the top players, thousands of small and mid-cap companies fiercely compete for investors. Large financial institutions and fund houses with significant capital more easily gain market share in the mid and small-cap space. The quality and features of a company’s product or service impact its competitive position. Companies that provide superior quality products and services tend to gain market share versus competitors. Unique value propositions and product differentiation make it easier to attract customers.
Companies increase market share in the stock market by improving product quality, expanding distribution networks, enhancing marketing reach, leveraging technological innovations, and executing strategic mergers and acquisitions. Embracing new technologies and staying up-to-date with the latest innovations helps a company gain a competitive edge and increase its market share. Investing in automation, data analytics, artificial intelligence, etc., helps streamline operations, cut costs, and provide better insights into customer preferences. Companies that rapidly adopt new technologies are able to disrupt the market, meet changing consumer demands quicker, and take market share away from laggard competitors. Investors should look for companies that have a strong technology roadmap and are quick to implement cutting-edge solutions.
Providing an exceptional customer experience helps boost customer retention, brand loyalty and word-of-mouth promotion for a company. Companies that invest in customer service training, offer robust self-service options, and implement customer feedback systems tend to have higher customer satisfaction. This builds a loyal customer base that continues to purchase from the company rather than competitors. Investors should analyze customer satisfaction scores, retention rates, and brand reputation to identify companies that are customer-centric. Companies with strong customer loyalty are better positioned to gain market share over time.
Companies protect their market share in the stock market by constantly enhancing their core competitive strengths, innovating with new offerings and strategies, focusing intensely on customer needs and relationships, and hiring exceptional talent. The first step is to analyze the current market share and understand where it stands relative to competitors. This involves looking at market share percentages over time to identify any declining trends. Research industry data, news, competitor moves, and other factors that could be eroding market share. Determine which product segments, customer groups or geographic regions are being lost and why. Understanding the root causes will help guide an effective counterstrategy.
Next, companies need to focus on and reinforce their core competitive advantages. A strong brand, patented technology, proprietary data or distribution network are typical advantages that set a company apart. Invest in enhancing those strengths through R&D, marketing, intellectual property protection and supply chain improvements. Dominating a niche or feature that competitors cannot easily replicate provides a shield against losing customers and shares. Communicating these competitive strengths to investors is equally important to maintain share price. Introducing innovative products and services that disrupt the market is another offensive tactic. Analysts and investors get excited by new offerings that could become significant future revenue drivers with first-mover advantage. Bold innovation signals a company is not standing still. However, innovation carries risk and investment. Rigorously analyze market demand and get customer feedback before sizable investment. Phase in rollouts to minimize risk.
Make strategic acquisitions of competitors or related businesses to immediately boost market share and expand into new segments. Acquisitions also eliminate rivals while gaining their customers and capabilities. Investors typically reward acquisitions that strategically fit a company’s core business and have strong financial synergies. However, Wall Street punishes deals deemed too costly, or that take a company too far outside its core strengths. Management must make a compelling case for any acquisition.
Strike is the go-to resource for identifying a company’s market share positioning. Through its robust company profiles, Strike assembles key data points that shed light on the percentage of market demand a business has captured in its industry or sector. By comparing a firm’s revenue to total sales for its market category, investors can use Strike to gain insight into how large or small a player it is relative to its competition.
To effectively compare the market share of two companies, you need to analyze metrics like total revenue, units sold, and percentage of total industry sales for each company to determine which one has captured a bigger portion of the overall market.
You need to define the total addressable market or industry being analyzed. The worldwide athletic footwear business, for instance, would probably be a suitable market to compare two sports footwear companies. Carefully defining the market is crucial, as the share calculation varies dramatically depending on the market definition. Once the market is defined, you will be able to determine the total market size, usually based on metrics like overall industry sales, units sold, or other relevant volume metrics. With the market clearly defined and sized, you will be able to look at the absolute revenues or unit sales for each company. Compare their respective sales and determine what percentage each one accounts for relative to the overall market. The company with higher absolute sales and market share is in a stronger competitive position. Consider historical trends as well – a company with increasing market share indicates growing competitive strength in the market.
Market share analysis should go beyond just a single snapshot in time – looking at historical trends over the past 5-10 years will provide more insight into relative momentum. Has one company been steadily gaining share at the expense of the other? Or have both maintained relatively stable positions? Over time, small gains in share become enormously impactful. It’s also instructive to look at market share breakdown by segment, category or region. Is one company stronger in certain segments or geographies? For example, a company has a dominant market share in a key growth category, indicating future opportunities. Or it has significant exposure to fast-growing emerging markets. Segment analysis provides colour into where each company’s strengths and weaknesses lie.
To complement market share analysis, also consider factors like production capacity, distribution footprint, branding, R&D budgets and intellectual property. These qualitative factors give insight into which company is better positioned to gain future market share. Competitive strategy and execution are also vital – who has more effective product development, marketing, or partnerships that could drive above-market growth?
Financial metric analysis is also important when comparing market share. Look at revenue growth rates, profitability margins and return on invested capital metrics. A company with superior financial performance is often better positioned competitively. Valuation multiples are also affected by relative market share trends.
A company with a high market share has a large percentage of the total sales or usage in its product category or industry. Firms with high market shares benefit from economies of scale, which enables them to negotiate better deals with suppliers, spread fixed costs over a larger revenue base, and reinvest in innovation. These advantages allow market leaders to achieve higher profit margins. Additionally, companies with significant market shares leverage their brand reputation and distribution networks to reach the widest customer base. For these reasons, stocks of market-leading companies tend to outperform the broader market.
High market share for a company means that it has a sizable portion of the total market capitalization or trading volume. The stock market capitalization refers to the total value of all outstanding shares of stock issued by publicly traded companies. Trading volume indicates the total number of shares traded for a particular stock or the entire market during a given period. A high market capitalization signifies that investors have confidence in the future prospects of the company and are willing to pay a premium for its shares. It also implies that the company has sizable assets, profits and cash flows. Four ways a company attains a high market capitalization are through organic growth, acquisitions, stock splits or issuance of new shares.
A company with a low market share has a small percentage of the total sales or usage in its product category or industry. While large market shares signal brand strength, low shares do not necessarily indicate weak stocks. Category leaders with vast distribution networks and strong consumer habits become entrenched over time. This grants them pricing power and economies of scale that boost margins. However, low shares at the outset present opportunities to capture growth before competitors saturate the market. Investors must identify disruptive companies positioned to gain significant market share through differentiation.
A low market share implies that a company has captured only a small fraction of the total market demand. This has important implications for the company’s competitive position, growth prospects, profitability, and investor perception.
A company with a market share between 20-40% in its industry is generally considered to have a strong and favourable position. Investors look at market share as one indicator of a company’s potential for growth and profitability. A higher market share typically means a company has competitive advantages over rivals, will benefit from economies of scale, and has pricing power. This allows it to generate strong revenues and profits over time.
Generally, a market share above 40% is considered a monopoly or dominant position. Between 20-40% is a strong market share, 10-20% is good, and under 10% is weak. However, acceptable market share levels differ significantly by industry.
In fragmented industries with small competitors, even a 10-15% market share is respectable. Industries like retail, restaurants, and consumer products are highly fragmented. On the other hand, industries with huge barriers to entry and just a few major players require a minimum 25-30% share to be competitive. Industries like aerospace, telecom, and pharmaceuticals are highly concentrated.
The most obvious limitation of market share is that it provides a snapshot of a company’s position at a single point in time. Market share figures on their own do not reveal anything about the trajectory of a company – whether it is gaining or losing ground against competitors. A company could have a dominant 50% market share today but be on the decline, rapidly losing share. On the other hand, a company with only a 10% market share could be gaining share rapidly and be on track to overtake the leader. Investors need to look at the trends in market share over time rather than a single data point.
Market share also reveals nothing about the profitability of sales. A company could be generating significant revenues to achieve a high market share but still be losing money on those sales due to slim or negative profit margins. Two companies with identical market shares could have vastly different bottom-line profitability. Investors should look at metrics like profit margins and return on investment to gauge the financial success and health of a company rather than simply looking at market share. A lower market share leader could actually be more valuable than a high share laggard, earning weak or negative returns.
The scope of the defined market itself also limits the usefulness of market share as a metric. Market share is calculated by looking at a company’s sales as a percentage of total sales within its defined market or industry. Differences in how analysts and companies choose to define the boundaries of their market significantly impact the relative market share. Companies have an incentive to define their markets as narrowly as realistically possible in order to boost their apparent market share. Investors must be aware of discrepancies in market definitions when comparing market share figures.
Higher market share signals competitive strength that leads to greater sales, higher margins, and superior earnings growth for a company over the long term. Companies with larger market shares benefit from economies of scale, which leads to lower average costs. By producing and distributing products on a larger scale, fixed costs are spread over a larger output, resulting in lower per-unit costs. For example, in the Indian banking sector, larger banks like HDFC and ICICI, with bigger customer bases and branch networks, are able to offer services at competitive rates. Their higher volumes allow them to negotiate better deals with suppliers and creditors. This results in higher profit margins and returns for shareholders.
A larger market share creates higher brand visibility and mind share. Consumers are more aware of bigger brands like HUL, Asian Paints and Pidilite in the Indian FMCG sector. This leads to higher sales as consumers prefer purchasing from established and familiar brands. The brand equity accrued over years of marketing and customer experience gives these market leaders a distinct competitive advantage. Their stocks are perceived as stable long-term investments by investors. A higher market share leads to increased bargaining power with channel partners like distributors and retailers. Top companies negotiate better trade margins, incentives and display spaces. For instance, automakers like Maruti Suzuki and vehicle financiers like Shriram Transport Finance have significant bargaining power due to their scale and dominant position in their respective industries. This helps improve profitability and stock returns.
A higher market share helps create strong entry barriers for new entrants and smaller players. Established distribution networks, strong brand equity, patents and proprietary technology make it difficult for new firms to enter and gain scale. For example, in the cigarettes segment, ITC enjoys a strong monopoly due to high entry barriers for new players. Its stock is viewed as a stable defensive investment.
A higher market share typically allows a company to achieve greater economies of scale, pricing power, leverage over suppliers, and barriers to entry, which increase profit margins and boost stock valuations. In many industries, the company with the largest market share is seen as the market leader. This dominant position allows the leader to set industry trends, influence consumer perceptions, and deter new entrants. With their brand power and reach, market leaders charge premium pricing, spread costs over higher production volumes, negotiate discounts from suppliers, and withstand price wars more successfully than smaller rivals. As a result, market leaders often enjoy higher profit margins that boost their stock price and market capitalization.
Companies with the largest market shares in their industries are considered market leaders. These dominant firms use their scale and reach to shape consumer preferences, set industry standards, and prevent new competition. With strong brands and distribution, leaders maintain premium pricing, lower costs via scale efficiencies, and withstand competitive pressures better than smaller players. Thus, market leaders in India tend to enjoy fatter profit margins that translate into higher market caps and stock returns.
Profitability ratios, such as gross margin and return on assets, are significantly impacted by economies of scale, which market leaders often exploit. By spreading fixed production and operating costs over a higher output, these companies lower their per-unit costs, directly enhancing their profitability ratios. This cost advantage over smaller-scale rivals bolsters both profitability and stock valuations. Indian firms with leading market shares leverage their scale in functions like manufacturing, distribution, marketing, and procurement to achieve lower costs and higher margins. These efficiencies are reflected in their superior profitability ratios, making them more attractive to investors who often assess a company’s financial health through these ratios.
Market share data helps with forecasting possible revenue streams and stock research valuation models by examining a company’s percentage of overall sales volume for a good or service in comparison to rival companies. For example, in the Indian auto sector, Maruti Suzuki has maintained a formidable 50%+ market share in passenger vehicles over the last decade. Its dominant share signifies unmatched scale, distribution reach, brand, and product appeal with Indian car buyers. This steady market share leadership enables Maruti Suzuki to deliver stable growth in sales volumes and earnings year after year, making it a relatively predictable auto stock.
In contrast, Tata Motors has seen its Indian passenger vehicle market share decline from 15% to under 5% in the last 5 years amid intensifying competition. Its loss in market share has weighed on Tata’s domestic auto business revenue and created uncertainty on turnaround potential. The Indian IT services space also witnesses fierce competition for market share between TCS, Infosys, HCL, Wipro, etc. Leadership in digital services shares points to future revenue growth from hot areas like cloud computing, analytics, AI, etc. For example, Infosys gaining market share in digital over rivals has supported higher growth and P/E multiples for Infosys stock.
Among Indian banks, consistent gains in deposit and loan market shares by private banks like HDFC Bank, ICICI Bank, and Kotak Mahindra Bank reflect their competitive strength over public sector banks. Growing market share signals rising future revenue and profits as private banks grab business from PSUs.
Companies with larger market shares tend to have higher profit margins and, thus, higher returns on investment for shareholders in the stock market. Larger market share allows companies to leverage economies of scale in India’s massive consumer market. A corporation is able to manufacture at a cheaper cost per unit when it owns a significant portion of the industry’s total sales. Lower fixed costs per product are the result of mass manufacturing. Larger companies also negotiate discounts on raw materials and benefit from bulk purchasing. The cost savings from economies of scale directly improve profit margins and ROI. High market share companies like Reliance, Tata, and Infosys leverage their dominant positions to keep costs low.
Significant market share enables firms to wield pricing power over Indian consumers. Companies that control a substantial portion of a market set prices that customers have little choice but to pay. This ability to dictate prices, rather than having prices forced down by competition, is extremely valuable. It enhances profitability and gives high market share to companies like HDFC Bank, Airtel, and Asian Paint’s command over monetizing their products and services.
Market share data helps investors assess a company’s competitive position and growth potential in fundamental analysis. The size of a company’s market share impacts its ability to earn attractive profits. A company with a dominant market share has more pricing power compared to smaller competitors. It potentially charges higher prices or generates higher sales volumes. This enables the company to earn strong profit margins and generate more cash flows. A declining market share over time squeezes profit margins as competition intensifies. Evaluating the trends and size of market share indicates the strength of a company’s competitive position.
In fundamental analysis, understanding a company’s market share is crucial as it offers insights into its competitive position and growth potential. Market share, a key element in fundamental analysis, reflects the size of a company’s opportunity for future growth. When a company gains market share in a growing market, it signifies a tremendous opportunity. Conversely, a declining market share in a slowing market can be a red flag in fundamental analysis, signaling potential troubles for future revenues and profits. Fundamental analysis involves overlaying market share data with market growth trends to assess a company’s growth potential comprehensively.
The sources of market share gains are also pivotal in fundamental analysis. Increases in market share driven by temporary price discounting are generally seen as less sustainable than gains from launching innovative products or superior marketing strategies. In fundamental analysis, the more a company gains share through enduring competitive advantages rather than temporary promotions, the better positioned it is for financial stability. Therefore, in the process of fundamental analysis, reviewing the drivers behind changes in market share is a valuable exercise to gain deeper insights into a company’s long-term prospects.
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